TMS has been speaking to Physicians for almost 15 years and understands how to reach decision makers and drive actionable results. The below case study demonstrates how TMS worked with a leading Medical Device company to drive physician awareness, adoption and stocking of new Diabetes Testing Device.

Challenge:
With the introduction of a new Hemoglobin A1C device, a leading medical device manufacturer sought TMS' help to introduce the product into physician offices where there was an absent face to face sales representative. Additionally, the Client sought TMS' help in gaining acceptance for an over the phone product demonstration and sales of the device into the offices.

This product was designed to eliminate the need for a patient to go to a lab for A1C Hemoglobin testing and have the test done real time in the physician's office. With real time testing, the patient and doctor were able to discuss real time health management strategies to keep the patient's diabetes treatment program on track.

Solution:
TMS designed a Vacant Territory Management program which covered ongoing and emerging vacant territories. In addition, TMS fulfilled demo kits to physicians who accepted the product and performed over the phone product demonstrations.

If you have a product that requires distribution in pharmacies or physician offices, TMS can help you design and implement a sales strategy to meet your business goals. To learn more or to discuss your specific business challenge, click here.